Tips for Hanging Banners

What’s one of the best ways to grab people’s attention and make them want to know more about your company? Using a hanging banner display as part of your trade show exhibit.

A hanging banner gets your message out to the public and puts it front and center. Since the banners are suspended from either the wall or ceiling, they also tend to stand out more than other types of display materials. Used on their own or with other types of graphics and signage, fabric hanging banners can make passersby stop in their tracks and take the time to check out your brand. A hanging structure suspended from the ceiling can act as a siren’s song, drawing people from across a crowded event space or room.

WHAT ARE HANGING BANNERS?

Hanging banners are signs that are meant to be suspended across a wall, or in the case of hanging structures, from a ceiling. You have the option of customizing a hanging banner to meet your needs. For instance, you can choose the graphics and messaging to include on the banner. You can also choose its size, including both width and height, and the banner’s material and finish.

WHY USE HANGING BANNERS?

Whether you decide to create a custom hanging structure, want to use custom graphics on an off-the-shelf shape or size or choose to print and use a hanging banner, you might be wondering what the benefits of doing so are.

There are several benefits of hanging banners or structures at a trade show or any other type of event. Perhaps the most notable advantage of using a sign that suspends from the ceiling or hangs from the wall is that it’s eye-catching. People tend to look up when they’re wandering in a crowded area. They’re likely to see your banner or structure even if they’re on the other side of the exhibition space.

If your banner or structure is visually appealing enough and gets your message out in the best way possible, people are likely to come over and check out what you have to offer.

Another benefit of using hanging banners or structures is that doing so lets you take advantage of space that would otherwise not be used. When you attach a banner to the ceiling or high up on the wall, you’re putting your company’s stamp on space that would otherwise be blank and empty.

WHERE CAN YOU USE HANGING BANNERS?

Although we’ve been focusing on using banners and hanging structures at trade shows, a trade show isn’t the only place where a banner is a good idea. You can use hanging banners to promote your brand or convey a message in many other instances. A few ideas include:

To promote a new product in-store: A hanging banner will be at home in a retail setting, especially if you’re trying to promote a new product or advertise a new service that your store is offering. For example, if you’ve recently started offering grocery delivery, you can hang a banner over the customer service desk to get people to come over and learn more about the delivery service.

At a pop-up shop: Pop-ups seem to be all the rage these days. They’re also an ideal place to use a hanging structure or banner. Since a pop-up shop is temporary, it’s crucial to use signage that you can take down easily or that you can change the messaging on with ease. You can purchase the frame for a hanging structure and change up the fabric graphics covering as needed.

At a community event: A hanging banner or structure can help your company get noticed at a community event. Perhaps you’re exhibiting at an open house for an office building or have a table set up during a health and fitness program. You can hang a banner to advertise your brand and encourage people to stop and chat with you.

At a job fair: If your brand is looking for more employees and wants to attract the best candidates, a banner can help your table or booth stand out at a job fair. Hanging up a banner can also help potential candidates see at a glance what you’re looking for and decide if you’re a company they want to work with.

At an outdoor festival: Whether it’s a music festival, craft fair or other outdoor event, a hanging banner or structure can help your company stand out in a crowd.

To celebrate a milestone event: You aren’t limited to events that take place outside of your company when it comes to using hanging banners. You can also use them in-house to celebrate an outstanding achievement or a milestone in an employee’s career, such as their 25th anniversary with your company or a retirement. Hanging up banners that note important milestones is an excellent way to help build morale and enthusiasm for your company.

HOW CAN YOU CHOOSE THE BEST HANGING BANNER OR HANGING STRUCTURE?

Maybe you’re intrigued by the possibilities offered by either a hanging banner or a hanging structure, but you’re not sure which option will best meet your needs or how to choose a particular style or design. Here are a few questions to ask that should help you narrow down your choices:

Do you primarily exhibit indoors or outdoors? If the events you attend mostly take place outside, your best bet might be to pick a hanging banner designed for outdoor use. You can still use it indoors when needed.

Can you hang something overhead? Some event locations forbid exhibitors to hang structures from the ceiling. If that’s the case for the spaces you use, a hanging banner that you can attach to the wall or posts might be a better selection.

Are there size limitations? How big is your typical exhibition space? It’s a good idea to choose a structure or banner that you can get the most use out of, rather than choosing one that’s so large you can only use it once or in one particular exhibition center.

How will you hang the banner? Your hanging options will influence the type of mounting you choose. If you need to suspend it from a pole, you’ll want to have the banner finished with a pocket. If you have hooks or can attach it to a rope, you’ll want to choose grommets.